Flatiron Health

Brand identity, art direction, print, social media, video, animation, photography, graphic design, UI design

Produced a wide range of creative assets—motion graphics, live-action video, static, and digital content—as part of Flatiron’s brand refresh, aimed at increasing recognition and differentiation in a competitive landscape. This work supported the successful launch of new offerings and drove deeper engagement across multiple verticals, including real-world data, clinical research, and oncology EHR systems. Led the development of photography style direction across international teams.
Tools: Figma, Adobe Creative Cloud, Miro